Introducing Rimmel London Kind & Free Mascara. Our first clean mascara delivers conditioning volume & length for up to 36 hours. The formula is infused with organic certified shea butter and biotin. It is free from mineral oil, animal-derived ingredients & perfume. The packaging is also made with recycled materials* which is kinder to the environment. Benefits Delivers conditioning volume & length up to 36 hours Infused with organic certified shea butter and biotin Vegan & clean: Made with 99% ingredients of natural origin Free from mineral oil & perfume Packaging is made of recycled materials - PCR total pack 74%